ViewSpark Dashboard Redesign

The goal of this project was to redesign the ViewSpark dashboard to create a more intuitive, modern, and data-driven user experience. The previous dashboard provided basic functionality but lacked clear visual hierarchy, streamlined navigation, and engaging data visualization. My task was to reimagine the interface so users could easily create, manage, and measure the impact of their donor communications.

Challenges Identified

  • Overwhelming data presentation with limited visual clarity.

  • A dated interface that lacked modern design patterns.

  • Difficulty for users to quickly interpret metrics like open rate, click rate, and delivery performance.

  • A need for stronger alignment with ViewSpark’s mission of helping nonprofits tell their stories in real time.

Design Approach

  • Clarity – transforming raw numbers into visually digestible charts and graphs.

  • Hierarchy – restructuring the layout so the most critical metrics (deliveries, opens, clicks, donations) stand out immediately.

  • Consistency – applying a modern design system with cohesive colors, typography, and iconography.

  • Action-Oriented Design – making it easier for users to quickly create new campaigns, view performance, and take next steps.

Before vs. After

  • Before: A flat, form-like interface with minimal visual guidance. Users had to scroll and parse through multiple unlabeled fields with little design hierarchy.

  • After: A modern, structured editor that highlights the storytelling elements (media + message), simplifies inputs, and creates a more engaging, guided experience for the user.

Before vs. After

  • Before: Dense blocks of numbers with minimal visual engagement. Key insights like open rates and donations were buried in the data.

  • After: A modern, card-based dashboard with intuitive graphs, segmented metrics, and clean navigation that helps users focus on what matters most—measuring donor engagement and campaign success.

The Impact

The redesigned dashboard improves usability by simplifying navigation, highlighting key performance insights, and aligning the interface with contemporary SaaS design standards. Users can now better understand campaign performance at a glance, empowering them to act faster and more effectively in donor engagement.